The ever-increasing popularity of the World Wide Web (WWW) has turned the global market into a place of immense magnitude. Today, almost every business realizes the need to get involved with the internet in some way or the other, in order to remain competitive. Moreover, the size of the WWW is such that if it weren’t for the major organizing tools of the search engine, it would have been impossible to keep it in order.
SEO simply stands for Search Engine Optimization. This is a process of improving the visibility of a website in search engines. This makes SEO an increasingly important internet strategy that almost any entrepreneur would want for their business.
It is very crucial to understand the SEO terminology, since it not only raises a website’s rank in any search engine such as Google, Yahoo, etc., but also, heightens the possibility of visitors, visiting your website, as well as, increases awareness about your business and boosts your sales at the same time.
Now that we have established what SEO means, here are a few important elements of the SEO terminology.
1. 301 Redirect:
This is simply an indication that a certain website has either moved or doesn’t exist anymore. Hence, a 301 redirect simply forwards all your requests to another page.
This is a set of mathematical rules in order to get some results from the input of data. The Google algorithm is one of the most widely used algorithms used to gauge the ranking of websites in its index.
3. Bad Neighborhood:
Bad neighborhood simply states that a particular site or link has been castigated for bad or unethical promotion.
4. BlackHat SEO
The term Black Hat SEO refers to unethical SEO tactics such as spam-dexing, key word stuffing, hidden texts and links, etc. Websites that are recognized for using such tactics are given severe penalties.
A blog, or a Web Log, is a page on a website where information is regularly restructured. It is very useful for SEO, since recurrent content results in regular indexing and higher placements in the search engine results pages (SERPs).
6. Content Writing:
Content or copy writing is simply adding good text or content to your website on a regular basis, in order to make it successful.
These can be paid, as well as free. They list different services based on industries. Usually, information about your company is provided to a directory, which then in turn generates a link for your website.
8. Ethical SEO:
This is also known as the White Hat SEO. As opposed to Black SEO, these do not refrain to using any unethical methods, in order to improve their ranking.
9. HTML Sitemap:
It provides a snapshot of your website to provide ease of access.
10. Page Rank:
All web pages are assigned a page rank that is updated every three months.
Pay per Click is a type of advertising on search engines where the website owners pay according to the amount of clicks they receive on their site.
12. Search Engine Marketing:
Search Engine Marketing or SEM is a type of internet marketing that promotes websites by listing them in search engines through different methods.
This refers to the junk mail that is received electronically.
Traffic refers to the amount of visitors visiting a site.
There are endless terms involved in SEO. Hopefully, the above-mentioned few will provide you a valuable insight into the SEO terminology, and how it really works.